Farm-to-Home Snacks — Why India Is Returning to Pure, Local Food Choices
From Konkan Farmers to Your Home — The True Story Behind Maa Roots Farmer Special Cashews
In the hills of Konkan, where the red soil breathes life into cashew orchards, hundreds of small farmers wake up before sunrise to care for trees that have been part of their family for generations.
Their harvests are pure.
Their methods are traditional.
Their pride is unmatched.
But for decades, their story remained unheard.
Imported cashews took over the market.
Farmers were paid poorly.
Processing units shut down.
And Indian cashews once the world’s best — lost their voice.
Maa Roots was created to change this.
Our Farmer Special Collection is not just a product line —
it is a movement to revive India’s cashew heritage and honour the hands that grow our food.
Why Farmer Special Cashews Matter
They Come Directly From Indian Farms — Not Middlemen
Most cashews in the market are imported from Africa or Vietnam → bought cheap → sold at high prices.
Farmer Specials come straight from:
✔ Maharashtra (Konkan)
✔ Goa
✔ Karnataka belt
This ensures:
✔ Freshness
✔ Authentic Indian variety
✔ True price benefit to farmers
100% New Harvest — Not 2–3 Year Old Stock
Did you know?
Many shops in India unknowingly sell:
2-year-old cashews
Re-oiled kernels
Reprocessed nuts
But Maa Roots Farmer Special is:
✔ This season’s harvest
✔ Sun-dried naturally
✔ Stored in small batches
✔ Packed fresh
You can literally smell the difference.
Empowering Farmers with Fair Prices
We pay farmers:
Above-market rates
Without middlemen
With long-term buying commitments
This ensures:
✔ stable income
✔ motivation to continue farming
✔ revival of cashew plantations
Every pack you buy → keeps a farmer’s orchard alive.
Supporting Women in Rural Cashew Processing
Farmer Special cashews are graded, sorted, and packed by women artisans trained under Maa Roots.
This gives them:
✔ income
✔ skill development
✔ independence
Each pack carries their effort and pride.
What Comes Under “Farmer Special” Collection?
Your Farmer Special category can include:
New Harvest Cashews
Pure, just-plucked, sun-dried cashews — straight from the orchard.
Why special:
✔ unmatched freshness
✔ natural cashew aroma
✔ seasonal limited stock
✔ traditional sun-drying process
Kaju Tukda (Broken Cashews)
Affordable, versatile and perfect for cooking.
Why special:
✔ premium-quality tukda
✔ not stale/old like market tukda
✔ ideal for sweets, gravies, shakes
Raw Cashew Kernels (Unroasted, Unprocessed)
Ideal for people who want cashews in natural form.
Why special:
✔ 0% processing
✔ no oil, no heat
✔ high antioxidant value
🇮🇳 Farmer Special- Aatmanirbhar Bharat, Swadeshi Movement
Aatmanirbhar Bharat
✔ Promoting Indian-grown food
✔ Creating rural employment
✔ Reviving local farming
Mission Swadeshi
✔ Trusting Indian soil
✔ Buying Indian products
✔ Reducing dependency on imports
Women Empowerment
✔ Training rural women
✔ Creating home-based jobs
✔ Giving financial independence
Farmer Special is not a product —
it is India’s pride, packed with purity.
Why Maa Roots Farmer Special Is Different From Other Cashew Brands
Most brands → blend imported + Indian cashews
Maa Roots → 100% Indian, 100% farm direct
Most brands → buy from stockists
Maa Roots → buys directly from farmers
Most brands → use old inventory
Maa Roots → sells only fresh harvest
Most brands → highlight packaging
Maa Roots → highlights farmers
This is why customers trust us.
When You Buy Farmer Special, You Become Part of the Movement
Every Farmer Special pack represents:
✔ a farmer continuing cashew farming
✔ a woman gaining confidence and income
✔ a village sustaining its livelihood
✔ India strengthening its Swadeshi roots
You aren’t just eating cashews.
You are making a difference.