In the busy streets of Mumbai, amid the noise and daily rush, lived a simple homemaker Shubhangi Dhondi Sail. She was a mother, a nurturer, and a woman with deep roots and quiet strength. She wasn't a business magnate or a food scientist. She was just like any of us — someone who cared about her family's food. In her ancestral village in Konkan, her family owned a small piece of land. Cashew trees grew there — not just trees, but symbols of memory, purity, and pride. Each year, she would gather a few kilos of homegrown cashews — handpicked, sun-dried, and carefully stored. They weren't just snacks; they were a piece of heritage. But they ran out quickly.
The Broken Truth About Today’s Cashew Industry
No one talked about the grade. Instead, there was just a brand name, shiny packaging, and empty promises. No one mentioned where the cashews came from. Were they Indian? Were they imported? Most of the time, they were low-quality nuts brought in from Africa or Southeast Asia, processed locally, and sold at high prices. Shopkeepers themselves often didn't know the shelf life. Some were selling stock that was 2 to 3 years old! Stale. Tasteless. Stripped of nutrition. Overly oily and moist. The pricing? Outrageous. It wasn't based on grade or freshness, just on packaging and how things looked.
A Journey Back to Her Roots
Disturbed by this disconnect, she returned to her village, not just to collect cashews, but to understand the whole system. There, she faced a harsh reality: India, once the top producer of raw cashew nuts, had fallen to fourth place globally. Why? Low yield due to outdated farming methods. Farmers lacked support — many had switched to crops like rubber or coconut instead. Processing units were closing, unable to compete with cheap imports. Middlemen were cutting margins, leaving farmers in a tough spot. Yet, India still produced some of the best cashews in the world — rich, creamy, and full of natural oils and proteins. But no one was telling their story. No one was showing their faces.
That Day, A Homemaker Became a Founder
"Why aren’t we celebrating our cashew heritage?" "Why aren’t we protecting our farmers and honoring our land?" "Why should we settle for low-quality imports when our land yields gold?" She didn't just ask these questions; she started a movement.
Shubhangi Sail introduces
MAA ROOTS, India’s Own Cashew Brand — Transparent, Honest, Rooted.
We are on a mission to bring Indian cashews back to global recognition, one nut at a time.
- 100% Indian-grown cashews — from farms we know and farmers we support
- Grade-wise transparency — W180, W240, W320 — you know what you’re paying for
- Harvest-to-home traceability — no imports, no lies
- Fresh stock only — packed with protein, flavor, and purity
- Fair trade practices — part of your money helps revive Indian cashew farming
This Isn’t Just a Business. It’s a Revival.
When you buy from us, you’re not just enjoying a healthy snack. You’re supporting:
- A mother who turned her kitchen struggles into a nationwide mission
- A farmer who is hopeful again
- A village that is planting cashew trees again
- A country reclaiming its place on the global food map
Join the Cashew Movement
Let’s stop accepting stale, overpriced, low-quality products. Let’s eat better and build a better future.
- Follow our journey.
- Taste the difference.
- Be part of a cashew revolution.
Maa Roots - Real Cashews. Real Farmers. Real India.
