Empowering India — How Maa Roots Uplifts Farmers and Women Workers

Empowering India — How Maa Roots Uplifts Farmers and Women Workers

India’s food culture is rooted in the hard work of farmers and the quiet strength of women.
Yet, these are often the people who receive the least recognition, lowest income, and minimal support in the food supply chain.

Maa Roots was born to change this.

Our brand doesn’t just sell cashews.
We stand for a movement that uplifts the hands that grow, process, and preserve India’s natural heritage.

Supporting Farmers — The Heart of Maa Roots

Farmers are the backbone of India’s cashew industry, especially in Konkan. But in recent years, they have faced:

• Low yield due to outdated farming techniques

• Cheap imported cashews killing India’s market

• Middlemen taking major profits

• Lack of fair pricing

• No recognition for their high-quality produce

Maa Roots steps in to restore dignity and hope to these farmers.

 ✔ Direct Farm Sourcing

We work directly with small-scale Indian farmers, eliminating middlemen.
This ensures:

• Farmers get higher income

• Pure, traceable cashews reach the customer

• Zero mixing with imported nuts

✔ Fair & Guaranteed Pricing

We don’t negotiate aggressively with farmers.
We provide stable, respectful, fair pricing — even during market fluctuations.

This allows farming families to:

• Stay in farming

• Earn a consistent livelihood

• Invest in better tools and techniques

 ✔ Training & Skill Development

Maa Roots encourages farmers to adopt:

• Modern drying techniques

• Hygienic processing

• Grade sorting

• Better storage and packaging methods

This increases their productivity, quality, and income.

 

Uplifting Rural Women — The Soul of Maa Roots

Behind every roasted, flavoured, or graded cashew, there are women artisans whose skills bring perfection to each pack.

But in rural India, women often struggle with:

• Unstable job opportunities

• Lack of economic independence

• Limited access to training

• No platform to showcase their work

Maa Roots proudly changes this.

 ✔ Employment for Rural Women

We employ women for:

• Cashew grading

• Hand sorting

• Roasting

• Flavour development

• Packaging

This work is skilled, dignified, and properly compensated.

 ✔ Financial Independence for Women

Every woman working with Maa Roots earns:

• Direct monthly income

• Freedom to support her family

• Confidence to build her career

• Pride in contributing to a national brand

Empowered women empower their entire community.

 ✔ Skill Training & Upgradation

Maa Roots also provides:

• Hygiene training

• Quality inspection training

• Food safety skill development

• Training for modern roasting & packaging tools

Women evolve into high-skill micro-entrepreneurs, not just workers.

Our Mission — Aatmanirbhar Bharat & Swadeshi Roots

Maa Roots is deeply aligned with national vision:

✔ Aatmanirbhar Bharat (Self-Reliant India)

100% Indian cashews
100% Indian farmers
100% Indian workers
0% imports
0% mixing

✔ Swadeshi Movement

We proudly promote Indian soil, farmers, women, and traditional agriculture.

When you buy Maa Roots, you are choosing:

• Indian farmers

• Indian women

• Indian products

• Indian livelihoods

Every Pack You Buy Creates Real Impact

A single purchase from Maa Roots supports:

 A farmer who stays in farming
 A woman who earns her livelihood
 A village that grows more cashew trees
 A movement that keeps Indian cashew heritage alive

This is not just business.
This is nation-building at a micro level.

Maa Roots Is More Than a Brand. It’s a Movement.

Our mission is simple yet powerful:

 Empower Farmers
 Empower Women
 Empower Rural Communities
 Empower India

Every cashew you eat carries a story of hard work, dignity, and empowerment.

This is Maa Roots.
Real Cashews. Real Farmers. Real India.